Audience Research

Audience research is important because without the audience the media text wouldn't have been created. Also when people deceide to buy the dvd they provide income for the production companies which is why it's important that films are advertised.

Demographics are all about how the audience and catergorised, they could be catergorised because of their age,gender,ethnicity,religion and sometimes a persons sexuality. for example different films have a variety of age ratings, most horror films are suitable for 18+ and comedy kids films are either PG or 12+. Another reason why audiences might be catergorised is because of their gender e.g. chick flicks such as "mean girls" and "legally blonde" are the types of films that teenage girls would watch because of whats expected to be in the film e.g. boys,people dressed in pink,comedy and usually romance. Where as an action/horror film e.g. "fast and furious" and "mirrors 2" are usually the type of films that teenage boys would watch because of the conventions in that film e.g. girls,violence and fast cars.

There are some key theories that are shown to explain the medias relationship with the audience, for exapmple the Hypodermic needle effect, this is a theory in which the media is able to "mass manipulate" the audience into believing what they see in a film. But the one that i think best describes the medias relationship with the audience is called the two step flow model, this is where people pass on information about something (usually a film) that they have seen to another person. I think this is the best example because its almost as if a person is advertising the film, simply by telling another person about it which might or might not persuade people to then go and watch the film.

2004-Mean Girls-Mark Waters

2001-Legally Blonde-Robert Luketic

2009-Fast and Furious-Justin Lin

2010-Mirrors 2-Victor Garcia